AR

Alan R. Andreasen

132

Publications

7,699

Citations

29

h-index

57

i10-index

Loading papers...

Search by keywords

Filter by Type

Article (117)
Book (9)
Book Chapter (4)
Other (1)
Review (1)

Filter by Open Access Type

Open Access (9)
Closed Access (123)

Filter by Authors

Alan R. Andreasen (132)
Russell W. Belk (7)
Philip Kotler (4)
Brian T. Ratchford (2)
Gregory D. Upah (2)

Filter by Topics

Consumer Behavior in Brand Consumption and Identification (24)
Digital Marketing and Social Media (23)
Service and Product Innovation (20)
Consumer Retail Behavior Studies (13)
Management and Marketing Education (13)