AS

Anna S. Mattila

Pennsylvania State University 0000-0001-8872-5521

416

Publications

25,533

Citations

85

h-index

297

i10-index

Loading papers...

Search by keywords

Filter by Type

Article (378)
Book Chapter (17)
Dataset (11)
Dissertation (3)
Preprint (3)

Filter by Open Access Type

Open Access (75)
Closed Access (341)

Filter by Authors

Anna S. Mattila (416)
Jochen Wirtz (20)
YooHee Hwang (19)
Stephanie Q. Liu (18)
Diego Costa Pinto (18)

Filter by Topics

Consumer Behavior in Brand Consumption and Identification (186)
Customer Service Quality and Loyalty (175)
Digital Marketing and Social Media (91)
Consumer Retail Behavior Studies (90)
Psychology of Social Influence (46)