LM
37
Publications
2,668
Citations
9
h-index
9
i10-index
Loading papers...
Search by keywords
Filter by Type
- Article (29)
- Book Chapter (5)
- Book (2)
- Dataset (1)
Filter by Open Access Type
- Open Access (5)
- Closed Access (32)
Filter by Authors
- Lucia Malär (37)
- Harley Krohmer (19)
- Bettina Nyffenegger (15)
- Wayne D. Hoyer (9)
- Felicitas Morhart (7)
Filter by Topics
- Consumer Behavior in Brand Consumption and Identification (24)
- Digital Marketing and Social Media (11)
- Customer Service Quality and Loyalty (6)
- Corporate Identity and Reputation (4)
- Marketing and Advertising Strategies (4)