LP

Luigi Piper

0000-0002-9455-472X

35

Publications

996

Citations

12

h-index

13

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Luigi Piper (35)
Gianluigi Guido (22)
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Consumer Behavior in Brand Consumption and Identification (11)
Digital Marketing and Social Media (7)
Consumer Retail Behavior Studies (6)
Customer Service Quality and Loyalty (5)
Color perception and design (4)