KL
Kusum L. Ailawadi
83
Publications
8,022
Citations
32
h-index
45
i10-index
Loading papers...
Search by keywords
Filter by Type
- Article (68)
- Book Chapter (6)
- Book (5)
- Review (3)
- Dataset (1)
Filter by Open Access Type
- Open Access (25)
- Closed Access (58)
Filter by Authors
- Kusum L. Ailawadi (83)
- Paul Farris (17)
- Scott A. Neslin (15)
- Karen Gedenk (10)
- Dhruv Grewal (9)
Filter by Topics
- Consumer Market Behavior and Pricing (46)
- Consumer Retail Behavior Studies (26)
- Consumer Behavior in Brand Consumption and Identification (18)
- Merger and Competition Analysis (11)
- Digital Platforms and Economics (9)