IA

IpKin Anthony Wong

University of Macau 0000-0003-4597-2228

241

Publications

8,552

Citations

53

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162

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IpKin Anthony Wong (241)
Zhiwei Lin (39)
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Diverse Aspects of Tourism Research (77)
Digital Marketing and Social Media (64)
Consumer Behavior in Brand Consumption and Identification (61)
Customer Service Quality and Loyalty (42)
Sport and Mega-Event Impacts (26)