MA

Marta Arce‐Urriza

Universidad Publica de Navarra 0000-0002-5095-3788

27

Publications

645

Citations

11

h-index

13

i10-index

Loading papers...

Search by keywords

Filter by Type

Article (25)
Book Chapter (2)

Filter by Open Access Type

Open Access (8)
Closed Access (19)

Filter by Authors

Marta Arce‐Urriza (27)
Javier Cebollada (19)
Miriam Alzate (9)
José Enrique Armendáriz-Íñigo (5)
Mónica Cortiñas (2)

Filter by Topics

Digital Marketing and Social Media (15)
Consumer Market Behavior and Pricing (13)
Consumer Retail Behavior Studies (10)
Consumer Behavior in Brand Consumption and Identification (8)
Sentiment Analysis and Opinion Mining (6)