MY

Mark Yi‐Cheon Yim

University of Massachusetts Lowell 0000-0003-1341-8687

33

Publications

2,052

Citations

17

h-index

19

i10-index

Loading papers...

Search by keywords

Filter by Type

Article (29)
Book Chapter (2)
Dataset (1)
Review (1)

Filter by Open Access Type

Open Access (1)
Closed Access (32)

Filter by Authors

Mark Yi‐Cheon Yim (33)
Paul Sauer (7)
Sunyoung Park (5)
Hongmin Ahn (3)
Joo Hwan Seo (3)

Filter by Topics

Consumer Behavior in Brand Consumption and Identification (23)
Digital Marketing and Social Media (12)
Consumer Retail Behavior Studies (8)
Technology Adoption and User Behaviour (4)
Customer Service Quality and Loyalty (4)