RA
225
Publications
23,392
Citations
54
h-index
106
i10-index
Loading papers...
Search by keywords
Filter by Type
- Article (197)
- Book (12)
- Book Chapter (9)
- Dataset (3)
- Review (2)
Filter by Open Access Type
- Open Access (22)
- Closed Access (203)
Filter by Authors
- Robert A. Peterson (225)
- Gerald Albaum (25)
- Victoria L. Crittenden (21)
- Roger A. Kerin (20)
- George Kozmetsky (11)
Filter by Topics
- Consumer Behavior in Brand Consumption and Identification (29)
- Customer Service Quality and Loyalty (28)
- Consumer Market Behavior and Pricing (21)
- Management and Marketing Education (18)
- Ethics in Business and Education (17)