articleJournal of Business ResearchJul 19, 2015Closed access

Big Data consumer analytics and the transformation of marketing

SESunil ErevellesNFNobuyuki FukawaLELinda E.Swayne

University of North Carolina at Charlotte · Missouri University of Science and Technology

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Abstract

No abstract available for this paper.

Citation impact

1,331
total citations
FWCI
90.20
Percentile
100%
References
70
Citations per year

Authors

3

Topics & keywords

Topics
Keywords
  • Big data
  • Exploit
  • Variety (cybernetics)
  • Data science
  • Process (computing)
  • Analytics
  • Resource (disambiguation)
  • Computer science
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