Setting the agenda: the mass media and public opinion

Dedication Title page Copyright page Boxes Preface 1: Influencing Public Opinion Our pictures of the world Contemporary empirical evidence The accumulated evidence Cause and effect A new communication landscape Summing up 2: Reality and the News Idiosyncratic pictures Perspectives on agenda-setting effects Content versus exposure Agenda-setting in past centuries Summing up 3: The Pictures in our Heads Pictures of political candidates Candidate images in national elections Candidate images in local elections Media influence on candidate images Attributes of issues Attributes of environmental issues Media influence on issue attributes Compelling arguments A third level of agenda-setting Attribute agenda-setting…