CORPORATE SOCIAL RESPONSIBILITY REPORTS: A THEMATIC ANALYSIS RELATED TO SUPPLY CHAIN MANAGEMENT

Firms are increasingly under pressure from stakeholders to incorporate the triple-bottom line of social, environmental and economic responsibility considerations into operations and supply chain management strategies. This research uses content analysis software that performed centering resonance analysis to examine corporate communication to stakeholders through corporate social responsibility (CSR) reports. The intent is to determine how supply chain strategies factor in to the triple-bottom line of 100 socially and environmentally responsible global companies. This research compares and contrasts the influential words in the CSR reports of firms from a range of industries, sizes and geographical regions.…