book chapterJul 26, 2012Closed access

Gaining and sustaining a competitive advantage

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Abstract

PART I: The Logic of Strategic Analysis Chapter 1. Introduction: What Is Strategy? Chapter 2. Firm Performance and Competitive Advantage Chapter 3. Evaluating Environmental Threats Chapter 4. Evaluating Environmental Opportunities Chapter 5. Evaluating Firm Strengths and Weaknesses: The Resource-Based View PART II: Business Strategies Chapter 6. Cost Leadership Chapter 7. Product Differentiation Chapter 8. Flexibility: Real Options Analysis Under Risk and Uncertainty Chapter 9. Tacit Collusion: Cooperation to Reduce Competition PART III: Corporate Strategies Chapter 10. Vertical Integration Strategies Chapter 11. Diversification Strategies Chapter 12. Implementing Corporate Diversification Chapter 13.…

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Topics & keywords

Keywords
  • Competitive advantage
  • Business
  • Marketing
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