Strategy Maps: Converting Intangible Assets into Tangible Outcomes

Strategy Maps: Converting Intangible Assets into Tangible Outcomes Robert S. Kaplan and David P. Norton Harvard Business School Press (2004) 454 pages, hardcover, $23.95 As global competition continues to change the strategic playing field, firms are increasingly looking for an advantage. Peter Drucker suggested that knowledge and knowledge workers are important for companies' success, yet now it is thought that there are many differing types of and resources that are important for a competitive advantage. These intangible assets are considered far more valuable than tangible assets (cash, buildings, etc.) and are important to the sustainability of successful strategies as they are inimitable. This book…