bookJan 1, 2007Closed access

Influence: the psychology of persuasion

RBRobert B. Cialdini

Abstract

"In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini-the seminal expert in the field of influence and persuasion-explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations"

Citation impact

2,621
total citations
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Citations per year

Authors

1

Topics & keywords

Topics
Keywords
  • Persuasion
  • Psychology
  • Social psychology
  • Field (mathematics)
  • Epistemology
  • Philosophy
UN Sustainable Development Goals
  • Peace, Justice and strong institutions
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