Doing Survey Research: A Guide to Quantitative Methods

Each chapter begins with Learning Goals and concludes with Exercises. Preface. 1. Why We Do Research. Everyday Thinking. Scientific Thinking. The Purposes of Scientific Research. Research Methods. 2. Finding Ideas to Research. Generating Topics. Searching for Research. Literature Reviews. Theory and Reasoning. The Ethics of Research. 3. Designing Research: Concepts, Hypotheses, and Measurement. Defining and Operationalizing Variables. Levels of Measurement. Accuracy and Consistency in Measurement. 4. Developing a Questionnaire. Using Questionnaires in Survey Research. Conceptualizing the Task. Measuring Attitudes and Opinions. Measuring Behavior. Demographics. Formatting the Questionnaire. Pilot Testing the…