Using Corporate Social Responsibility to Win the War for Talent

Please note that gray areas reflect artwork that has been intentionally removed. The substantive content of the article appears as originally published. SLOANREVIEW.MIT.EDU WINTER 2008 MIT SLOAN MANAGEMENT REVIEW 37 t is by now an article of faith that employees who are skilled, creative and driven to satisfy customers are essential for differen-tiating a company from its competitors. Increasingly, success comes from being able to attract, motivate and retain a talented pool of workers. However, with a finite number of extraordinary employees to go around, the competition for them is fierce.1 There is growing evidence that a company’s corporate social responsibility activities comprise a legitimate, compelling…