Towards a sufficiency-driven business model: Experiences and opportunities
University of Cambridge · Delft University of Technology
Abstract
Business model innovation is an important lever for change to tackle pressing sustainability issues. In this paper, 'sufficiency' is proposed as a driver of business model innovation for sustainability. Sufficiency-driven business models seek to moderate overall resource consumption by curbing demand through education and consumer engagement, making products that last longer and avoiding built-in obsolescence, focusing on satisfying 'needs' rather than promoting 'wants' and fast-fashion, conscious sales and marketing techniques, new revenue models, or innovative technology solutions. This paper uses a case study approach to investigate how companies might use sufficiency as a driver for innovation and asserts…
Citation impact
- FWCI
- 48.47
- Percentile
- 100%
- References
- 35
Authors
2Topics & keywords
- Obsolescence
- Sustainability
- Business model
- Revenue
- Marketing
- Business
- Consumption (sociology)
- New business development