bookFeb 1, 2011Closed access

A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics

Abstract

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Citation impact

768
total citations
FWCI
33.25
Percentile
100%
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0
Citations per year

Authors

2

Topics & keywords

Keywords
  • IBM
  • Computer science
  • Descriptive statistics
  • Process (computing)
  • Data science
  • Market research
  • Perspective (graphical)
  • Statistics
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