bookJun 30, 2005Closed access

Strategic Management and Competitive Advantage: Concepts and Cases

JBJay B. BarneyWSWilliam S. Hesterly

Abstract

PART ONE: The Tools of Strategic Analysis Chapter 1 What Is Strategy and the Strategic Management Process? Chapter 2 Evaluating a Firm's External Environment Chapter 3 Evaluating a Firm's Internal Capabilities Cases: Bill Drayton's Ashoka, Apple Computer Inc.: iPod and iTunes, Swatch and the Global Watch Industry, Wal-Mart Stores, Inc., Harlequin Enterprises: The Mira Decision, Nucor in 2005 PART TWO: Business Level Strategies Chapter 4 Cost Leadership Chapter 5 Product Differentiation Cases: Samsung Electronics, JetBlue: Too Much Turbulence, Bang & Olufsen: The Electronics Entertainment Industry in 2003, The Levi's Personal Pair Proposal, Hong Kong's Ocean Park: Taking on Disney PART THREE: Corporate…

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638
total citations
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6.32
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100%
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Authors

2

Topics & keywords

Topics
Keywords
  • Strategic management
  • Diversification (marketing strategy)
  • Competitive advantage
  • Entertainment
  • Business
  • Engineering
  • Marketing
  • Management
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