Qualitative Research in Business and Management

PART ONE: INTRODUCTION How to Use This Book Overview of Qualitative Research PART TWO: FUNDAMENTAL CONCEPTS OF RESEARCH Research Design Philosophical Perspectives Ethics PART THREE: QUALITATIVE RESEARCH METHODS Action Research Case Study Research Ethnographic Research Grounded Theory PART FOUR: DATA COLLECTION TECHNIQUES Interviews Participant Observation and Fieldwork Using Documents PART FIVE: ANALYSING QUALITATIVE DATA Analysing Qualitative Data: An Overview Hermeneutics Semiotics Narrative Analysis PART SIX: WRITING UP AND PUBLISHING Writing up Getting Published PART SEVEN: CONCLUSION Qualitative Research in Perspective