Green to gold: how smart companies use environmental strategy to innovate, create value, and build competitive advantage

Acknowledgments. Preface. Introduction. The Environmental Lens. Part One. Preparing for a New World. 1. Eco-Advantage. Issues and opportunities for business in an environmentally sensitive world. 2. Natural Drivers of the Green Wave. Environmental problems and how they shape markets. 3. Who's Behind the Green Wave? Stakeholders and the power they wield. Part Two. Strategies for Building Eco-Advantage. 4. Managing the Downside. Green-to-Gold Plays to reduce cost and risk. 5. Building the Upside. Green-to-Gold Plays to drive revenues and create intangible value. Part Three. What WaveRiders Do. 6. The Eco-Advantage Mindset. Looking through an environmental lens. 7. Eco-Tracking. Understanding your company's…