A critical look at the use of PLS-SEM in MIS Quarterly

Wold’s (1974; 1982) partial least squares structural equation modeling (PLS-SEM) ap-proach and the advanced PLS-SEM algorithms by Lohmoller (Lohmoller 1989) have enjoyed steady popularity as a key multivariate analysis methods in management infor-mation systems (MIS) research (Gefen et al. 2011). Chin’s (1998b) scholarly work and technology acceptance model (TAM) applications (e.g., Gefen and Straub 1997) are milestones that helped to reify PLS-SEM in MIS research. In light of the proliferation of SEM techniques, Gefen et al. (2011), updating Gefen et al. (2000), presented a compre-hensive, organized, and contemporary summary of the minimum reporting requirements for SEM applications. Such guidelines are of…