Winning Businesses in Product Development: The Critical Success Factors

Cooper, Robert G.; Kleinschmidt, Elko J.

doi:10.1080/08956308.2007.11657441

articleResearch-Technology ManagementMay 1, 2007Closed access

Winning Businesses in Product Development: The Critical Success Factors

RGRobert G. Cooper EJElko J. Kleinschmidt

McMaster University

Indexed incrossref

Abstract

A formal new product process isn’t enough—you need a high-quality process, a clear and visible strategy, enough people and money, and a respectable R&amp;D budget. How does your program rate on these 10 metrics?

Citation impact

650

total citations

FWCI: 177.28
Percentile: 100%
References: 11

Citations per year

Authors

2

Topics & keywords

Topics

Technology Assessment and Management23%

Keywords

New product development
Business
Critical success factor
Product (mathematics)
Process management
Marketing
Industrial organization
Mathematics

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