Political Choice in Britain

Abstract Political Choice in Britain uses data from the 1964 to 2001 British election studies (BES), 1992 to 2002 monthly Gallup polls, and numerous other national surveys conducted over the past four decades to test the explanatory power of rival sociological and individual rationality models of electoral turnout and party choice. Analyses endorse a valence politics model that challenges the long-dominant social class model. British voters make their choices by evaluating the performance of parties and party leaders in economic and other important policy areas. Although these evaluations may be largely products of events that occur long before an election campaign officially begins, parties’ national and…