Research Methods for Business
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Abstract
Business Research is a truth-seeking function that gathers, analyses, interprets and reports information so that business decision makers become more effective. This work draws on European business research methods. It presents a balance between quantitative and qualitative methods, with relevant real world examples.
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3,624
total citations
- FWCI
- 134.27
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- 100%
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1Topics & keywords
Topics
Keywords
- Business
- Engineering
- Engineering management
- Process management
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