Collaborative consumption: determinants of satisfaction and the likelihood of using a sharing economy option again

Abstract Collaborative consumption, often associated with the sharing economy, takes place in organized systems or networks, in which participants conduct sharing activities in the form of renting, lending, trading, bartering, and swapping of goods, services, transportation solutions, space, or money. In this paper, a framework on the determinants of choosing a sharing option is developed and tested with two quantitative studies by applying partial least squares path modeling analysis. In study 1, users of the B2C car sharing service car2go ( N = 236), and in study 2, users of the C2C online community accommodation marketplace Airbnb ( N = 187) are surveyed. The results reveal the satisfaction and the…