Understanding Digital Inequality: Comparing Continued Use Behavioral Models of the Socio-Economically Advantaged and Disadvantaged1

Digital inequality is one of the most critical issues in the knowledge economy. The private and public sectors have devoted tremendous resources to address such inequality, yet the results are inconclusive. Theoretically grounded empirical research is needed both to expand our understanding of digital inequality and to inform effective policy making and intervention. The context of our investigation is a city government project, known as the LaGrange Internet TV initiative, which allowed all city residents to access the Internet via their cable televisions at no additional cost. We examine the residents’ post-implementation continued use intentions through a decomposed theory of planned behavior perspective,…

• GS
  Georgia State University