articleHarvard business reviewApr 1, 2002Closed access

Customers As Innovators: A New Way to Create Value

STStefan ThomkeEVEric von Hippel

Abstract

R&D has long been a costly and inexact process. Now some companies are trying a radically new approach, giving customers the tools to design and develop their own products.

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1,017
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51.45
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100%
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Authors

2

Topics & keywords

Topics
Keywords
  • Business
  • Value (mathematics)
  • Marketing
  • Customer value
  • Industrial organization
  • Process management
  • Knowledge management
  • Computer science
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