Public Health Communication

Contents: Preface. Introduction. R. Hornik, Public Health Communication: Making Sense of Contradictory Evidence. Part I: Deliberate Trials. J.K. Worden, B.S. Flynn, Using Mass Media to Prevent Cigarette Smoking. P. Palmgreen, L. Donohew, E.P. Lorch, R.H. Hoyle, M.T. Stephenson, Television Campaigns and Sensation Seeking Targeting of Adolescent Marijuana Use: A Controlled Time Series Approach. J.P. Pierce, P. Macaskill, D. Hill, Long-Term Effectiveness of the Early Mass Media Led Antismoking Campaigns in Australia. Part II: Evaluations of Full-Scale Interventions. E.J. Roccella, The Contributions of Public Health Education Toward the Reduction of Cardiovascular Disease Mortality: Experiences From the National…