articleJournal of Consumer MarketingNov 2, 2010Closed access

Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean

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682
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62.39
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Topics & keywords

Topics
Keywords
  • Competition (biology)
  • Marketing
  • Business
  • Industrial organization
  • Open innovation
UN Sustainable Development Goals
  • Industry, innovation and infrastructure
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