Semiotics: The Basics

This fifth edition of the bestselling textbook is a major new revision, continuing to provide a concise introduction to the key concepts of semiotics in accessible and jargon-free language. Demystifying what is a complex, highly interdisciplinary field, key questions covered include: What are signs and codes? What can semiotics teach us about representation and reality? What tools does it offer for analysing texts and cultural practices? Semiotics: The Basics focuses on its application to communication and cultural studies. The latest edition features a greatly extended treatment of core concepts, in particular traditional historical models of the sign, the semiotic triangle, and distinctions between ‘natural’…