The Other Side of Acceptance: Studying the Direct and Indirect Effects of Emotions on Information Technology Use1

Much ado has been made regarding user acceptance of new information technologies. However, research has been primarily based on cognitive models and little attention has been given to emotions. This paper argues that emotions are important drivers of behaviors and examines how emotions experienced early in the implementation of new IT applications relate to IT use. We develop a framework that classifies emotions into four distinct types: challenge, achievement, loss, and deterrence emotions. The direct and indirect relationships between four emotions (excitement, happiness, anger, and anxiety) and IT use were studied through a survey of 249 bank account managers. Our results indicate that excitement was…