articleJournal of service managementAug 10, 2010Closed access

Satisfaction: A Behavioral Perspective on the Consumer

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Citation impact

894
total citations
FWCI
70.03
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100%
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0
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Topics & keywords

Keywords
  • Perspective (graphical)
  • Consumer behaviour
  • Marketing
  • Psychology
  • Business
  • Social psychology
  • Advertising
  • Economics
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