The Winner-Take-All Society: Why the Few at the Top Get So Much More Than the Rest of Us

Why does the top one per cent of the population capture such a disproportionate amount of the wealth? Why do top athletes win dozens of sponsorship deals, yet competitors who finish just moments behind struggle to attract a single deal? Why does one product become a runaway success, while others flounder and fail? answer is the rise of 'winner-take-all' markets, in which small differences in performance lead to huge differences in reward. More relevant today than ever before, this fascinating book shows how in business, as in sport, thousands are competing for only a handful of top prizes. As Robert Frank and Philip J Cook reveal, this relentless emphasis on coming out on top has shaped our society and how we…