The Filter Bubble: What the Internet Is Hiding from You

Author Q&A with Eli Pariser Q: What is a Filter Bubble? A: Were used to thinking of the Internet like an enormous library, with services like Google providing a universal map. But thats no longer really the case. Sites from Google and Facebook to Yahoo News and the New York Times are now increasingly personalized based on your web history, they filter information to show you the stuff they think you want to see. That can be very different from what everyone else sees or from what we need to see. Your filter bubble is this unique, personal universe of information created just for you by this array of personalizing filters. Its invisible and its becoming more and more difficult to escape. Q: I like the idea that…