Communication Models for the Study of Mass Communications

McQuail, Denis

doi:10.4324/9781315846378

bookDec 22, 2015Closed access

Communication Models for the Study of Mass Communications

DMDenis McQuail

Indexed incrossref

Abstract

1. Introduction 2. Basic Models 3. Personal Influence, Diffusion and Short-Term Effects of Mass Communication on Individuals 4. Effects of Mass Communication on Culture and Society 5. Audience-Centred Models 6. Media Organisation, Selection and Production 7. Planned Communication 8. New Media and The Information Society 9. International Communication Index

Citation impact

529

total citations

FWCI: 17.20
Percentile: 100%
References: 0

Citations per year

Authors

1

DM
Denis McQuailCorresponding

Topics & keywords

Topics

Social Media and Politics83%

Keywords

Computer science
Telecommunications

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