Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business

The amount of knowledge and talent dispersed among the human race has always outstripped our capacity to harness it. Crowdsourcing corrects thatbut in doing so, it also unleashes the forces of creative destruction. From CrowdsourcingFirst identified by journalist Jeff Howe in a June 2006 Wired article, crowdsourcing describes the process by which the power of the many can be leveraged to accomplish feats that were once the province of the specialized few. Howe reveals that the crowd is more than wiseits talented, creative, and stunningly productive. Crowdsourcing activates the transformative power of todays technology, liberating the latent potential within us all. Its a perfect meritocracy, where age, gender,…