Gender and entrepreneurship

Purpose Women‐owned businesses are frequently described as under‐performing in that the majority remain small and marginal. The authors dispute this description; within this paper, it is argued that such performance profiles reflect the constrained performance of most small firms. The assertion that women owned firms under‐perform reflects a gendered bias within the entrepreneurial discourse where femininity and deficit are deemed coterminous. In addition, women‐owned firms are expected to under‐perform given expectations of female weakness in the context of male normativity and superiority. Accordingly, the aim of this paper is to critically evaluate the association between gender and business performance…