Cloud computing adoption by SMEs in the north east of England

Purpose The purpose of this paper is to contribute to a growing body of research on cloud computing, by studying the small to medium‐sized enterprise (SME) adoption process. If SMEs have access to scalable technologies they could potentially deliver products and services that in the past only large enterprises could deliver, flattening the competitive arena. Design/methodology/approach By adopting the Technological, Organisational and Environmental (TOE) framework as a theoretical base, this qualitative exploratory study used semi‐structured interviews to collect data in 15 different SMEs and service providers in the north east of England. The north east of England was selected as it is a region that aspires…