articleJournal of the Academy of Marketing ScienceAug 18, 2015Closed access

Customer experience management: toward implementing an evolving marketing concept

CHChristian HomburgDJDanijel JozićCKChristina Kuehnl

University of Mannheim

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

963
total citations
FWCI
66.12
Percentile
100%
References
125
Citations per year

Authors

3

Topics & keywords

Topics
Keywords
  • Business
  • Marketing
  • Marketing management
  • Process management
  • Marketing research
  • Customer advocacy
  • Service quality
No related works found for this paper.