articleEuropean Management JournalMay 27, 2014Closed access

Factors influencing popularity of branded content in Facebook fan pages

FSFerrán SabatéJBJasmina Berbegal‐MirabentACAntonio CañabatePRPhilipp Robert Lebherz

Universitat Politècnica de Catalunya · Universitat Internacional de Catalunya · +1 more institution

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

542
total citations
FWCI
75.72
Percentile
100%
References
64
Citations per year

Authors

4

Topics & keywords

Topics
Keywords
  • Popularity
  • Context (archaeology)
  • Advertising
  • Social media
  • Metric (unit)
  • Consumer behaviour
  • Marketing
  • Business
UN Sustainable Development Goals
  • Reduced inequalities
No related works found for this paper.