articleIndustrial Marketing ManagementSep 15, 2015Closed access

Social media: Influencing customer satisfaction in B2B sales

RARaj AgnihotriRDRebecca DingusMYMichael Y. HuMTMichael T. Krush

The University of Texas at Arlington · Central Michigan University · +2 more institutions

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

560
total citations
FWCI
58.52
Percentile
100%
References
45
Citations per year

Authors

4

Topics & keywords

Topics
Keywords
  • Social media
  • Antecedent (behavioral psychology)
  • Business
  • Perspective (graphical)
  • Structural equation modeling
  • Customer satisfaction
  • Sales force
  • Context (archaeology)
No related works found for this paper.