Attitude towards the Environment and Green Products:Consumers’ Perspective

Multimedia University · Universiti Tunku Abdul Rahman

Abstract

The current rapid growth in the economy and the patterns of consumers’ consumption and behavior worldwide are the main cause of environmental deterioration. As the environment continues to worsen, it has become a persistent public concern in the developed countries and has recently awakens developing countries to the green movement. This paper is essentially exploratory in nature and has two objectives. The first objective is to compare gender with attitudes towards the environment and green products. The second objective is to investigate the relationship between attitude towards the environment and green products. Result from the independent sample t-test shows that there were no significant differences…

Citation impact

719
total citations
FWCI
47.85
Percentile
100%
References
39
Citations per year

Authors

2

Topics & keywords

Keywords
  • Norm (philosophy)
  • Green consumption
  • Business
  • Government (linguistics)
  • Exploratory factor analysis
  • Marketing
  • Consumption (sociology)
  • Product (mathematics)
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