Sharing the small moments: ephemeral social interaction on Snapchat

Ephemeral social media, platforms that display shared content for a limited period of time, have become a prominent component of the social ecosystem. We draw on experience sampling data collected over two weeks (Study 1; N = 154) and in-depth interview data from a subsample of participants (Study 2; N = 28) to understand college students’ social and emotional experiences on Snapchat, a popular ephemeral mobile platform. Our quantitative data demonstrated that Snapchat interactions were perceived as more enjoyable – and associated with more positive mood – than other communication technologies. However, Snapchat interactions were also associated with lower social support than other channels. Our qualitative…

• UO
  University of Michigan