Impression Management 2.0

Social networking sites like MySpace, Facebook, and StudiVZ are popular means of communicating personality. Recent theoretical and empirical considerations of homepages and Web 2.0 platforms show that impression management is a major motive for actively participating in social networking sites. However, the factors that determine the specific form of self-presentation and the extent of self-disclosure on the Internet have not been analyzed. In an exploratory study, we investigated the relationship between self-reported (offline) personality traits and (online) self-presentation in social networking profiles. A survey among 58 users of the German Web 2.0 site, StudiVZ.net, and a content analysis of the…