Analyzing reaction times

Reaction times (RTs) are an important source of information in experimental psychology. Classical methodological considerations pertaining to the statistical analysis of RT data are optimized for analyses of aggregated data, based on subject or item means (c.f., Forster & Dickinson, 1976). Mixed-effects modeling (see, e.g., Baayen, Davidson, & Bates, 2008) does not require prior aggregation and allows the researcher the more ambitious goal of predicting individual responses. Mixed-modeling calls for a reconsideration of the classical methodological strategies for analysing rts. In this study, we argue for empirical exibility with respect to the choice of transformation for the RTs. We advocate minimal…