book chapterDevelopments in marketing science: proceedings of the Academy of Marketing ScienceOct 18, 2014Closed access

Developing a Scale to Measure the Perceived Quality of an Internet Shopping Site (PQISS)

BYBoonghee YooNDNaveen Donthu

Springfield College

Indexed incrossref

Abstract

No abstract available for this paper.

Citation impact

779
total citations
FWCI
237.52
Percentile
100%
References
25
Citations per year

Authors

2

Topics & keywords

Topics
Keywords
  • The Internet
  • Scale (ratio)
  • Measure (data warehouse)
  • Quality (philosophy)
  • Internet shopping
  • Advertising
  • Business
  • Marketing
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