Application of the Theory of Planned Behavior to green hotel choice: Testing the effect of environmental friendly activities
Dong-A University · Kansas State University
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1,852
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- 47.03
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- 100%
- References
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3Topics & keywords
Topics
Keywords
- Theory of planned behavior
- Theory of reasoned action
- Psychology
- Structural equation modeling
- Control (management)
- Social psychology
- Predictive power
- Marketing
UN Sustainable Development Goals
- Life in Land
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