A gender‐aware framework for women's entrepreneurship

Purpose The purpose of this paper is to offer a new gender‐aware framework to provide a springboard for furthering a holistic understanding of women's entrepreneurship. Design/methodology/approach The paper builds on an existing framework articulating the “3Ms” (markets, money and management) required for entrepreneurs to launch and grow ventures. Drawing on institutional theory, it is argued that this “3M” framework needs further development and “motherhood” and “meso/macro environment” are added to extend and mediate the “3Ms” and construct a “5M” framework to enable the study of women's entrepreneurship in its own right. Findings It was found that “Motherhood” is a metaphor representing the household and…